September 6–9, 2012

ART SAN DIEGO 2012 returns with the fourth edition of the fair September 6–9, 2012. Last year’s fair generated record attendance with over 8,000 collectors, curators, museum directors and art enthusiasts. Strong sales were reported by galleries and the event received extraordinary media attention. ART SAN DIEGO has become one of the largest attended and most anticipated cultural events in San Diego.

We would like to share some exciting changes for 2012:

NEW VENUE. Located in scenic Balboa Park, the 38,000 Balboa Park Activity Center was designed by award-winning architect Rob Wellington Quigley. Beautiful landscaping, public art and spacious outdoor plazas at the north and south end of the building provide excellent sites for the fourth edition of ART SAN DIEGO. The Balboa Park Activity Center is conveniently accessible to downtown, major freeways and offers ample free parking. The building is located in walking distance to 26 major museums. Our location allows us to collaborate with many of San Diego’s leading cultural institutions including the Museum of Photographic Arts, San Diego Museum of Art, The Mingei International Museum, and the Timken Museum – providing cultural exchange and “after-hours” events.

NEW DATES / ADDITIONAL LOAD-IN DAY. We have moved the fair off Labor Day weekend, where it was held the past three years. We received this suggestion from several of our galleries, and many collectors who missed the event because they were traveling. These dates work in conjunction with several other larger cultural happenings that weekend at the San Diego Museum of Art and the Museum of Contemporary Art San Diego. Like last year, the fair will be one of the centerpiece events of Arts Month San Diego, which attracts over 120,000 visitors to San Diego.

NEW THEME. The theme of ART SAN DIEGO 2012 is “New Art City” suggesting a new way of expressing the Art Fair. The show layout will include districts, each with its own character, dedicated to the following disciplines: contemporary art, contemporary product and furniture design, mid-century and modern art, and an area designated for experimental works. Each district will have its own social center allowing places to sit and talk with artists and dealers, and experience art in motion.

VIP PROGRAM. This year our location in Balboa Park will give us the opportunity to expand our VIP program in conjunction with our museum member partners in the park. Private tours of top collector’s homes, curated-led tours of museums, artist talks, cocktail receptions and many other exclusive events are planned to enrich the experience for our VIP guests. Our luxury car sponsor will provide complimentary shuttle to and from museums for VIP guests throughout the park.

SPECIAL OFFER. We offer discounted booth rentals and advanced marketing opportunities (a $3,000 incentive package) for return galleries and new galleries who secure their space early. Also in 2012, the Fair will be built with all new 12-foot booth walls.

SPONSORS. Presenting Sponsor: UBS Financial Services. Exclusive Sponsors: Hub International Insurance Services – Insurance Advisor; Chubb Personal Insurance – Insurance Sponsor; San Diego Magazine – Media Sponsor; Craters & Freighters – Art Shipping, ArtWorks San Diego – Art Handling, St. Petersburg Vodka – Beverage Sponsor.

We believe this will be our most successful year yet. We hope you will participate.


Apply online today or for more information contact Gallery Relations Elena Incardona, or Executive Director Ann Berchtold at 858 254 3031.

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